Target Audience

After deciding that our teaser trialer is going to be a Romance/Drama, we need to consider our target audience. We decided to look at existing similar Romance films, their respective trailers and their target audience.

• Remember Me - Certificate PG-13
• Like Crazy - Certificate PG-13
• Flipped - Certificate PG
• The Art of Getting By - Certificate PG-13
• Dear John - Certificate PG-13

Here we can see that most Romance/Drama films have a certificate of PG-13 or under. So this is a good starting point for our target audience. We feel that the film will appeal to both female and male audiences that are interested in the Romance Genre.

After looking at similar, existing films, we can see that the teaser trailer's target audience will be best suited for 13-20 year old. However we understand that this target audience will not include everyone from the age range, simply because Romance films aren't everyone's 'cup of tea'. The film could also appeal to older audiences as it will be a soft, and slow-paced film with problematic scenes such as break-ups, but also has nice scenes which includes kissing and the start of relationships.